The gas island is evolving fast, driven by changing customer behavior and rapid innovation. While fuel remains a major revenue category, the forecourt is increasingly being seen as a brand experience zone.

1. Enhanced Cleanliness and Maintenance Standards

 

Consumers now expect squeegees, towels, trash cans, and can liners to be stocked and spotless. Chains investing in high-quality gas island supplies see higher customer satisfaction and better store loyalty scores.

2. Digital Screens at the Pump

 

Retailers are deploying targeted ads, loyalty program messaging, and QR-driven promotions directly on pump screens. This creates new revenue streams and cross-sell opportunities for in-store foodservice.

3. EV Charging Expands the Forecourt Footprint

 

More C-stores are adding fast chargers, especially at highway locations. Successful programs incorporate:

• Covered seating

• WiFi

• Better food and beverage options

• Clean restrooms

  Suppliers providing cleaning chemicals, paper, and restroom supplies become even more essential.

 

4. Safety + Security Upgrades

 

High-definition cameras, improved lighting, and strategically placed signage help deter theft and enhance customer comfort.

5. The Pump as a Merchandising Opportunity

 

Stores are adding:

• Windshield care stations

• Seasonal item displays

• Branded towels and kits

  This turns a routine fueling stop into a sales opportunity.

 

Bottom line:

The modern forecourt is more than a fuel point—it’s a branded environment that influences store traffic, customer perception, and overall profitability.